Devotion wedding dresses store

About Devotion Dresses

As the sole global conduit bridging brides directly withn Europe's finest wedding dress manufacturers, we offer a remarkable assortment
of premium, custom-made wedding dresses at incredibly affordable prices. With a strong online presence, we are successfully expanding into the offline retail space. By doing so, we're opening the door to exclusive national franchise opportunities that will revolutionize the wedding fashion market. Our HYBRID FRANCHISE model has already helped dozens of existing boutiques not only increase their revenue but also attract more brides without significant changes.

Our Mission

At Devotion Dresses, we find immense gratification in playing a pivotal role in the happiest day of our brides' lives by providing them with the world’s best gowns at affordable prices. It's not just about running a successful business; it's about being a part of a profoundly joyous occasion.

Bridal gown


Our 5-Star Gowns

All of our gowns are custom-made to fit the unique
measurements of each bride perfectly. We offer collections for all styles of
wedding dresses, including ball gowns, modest wedding dresses, simple wedding
gowns, and versatile 2-in-1 and 3-in-1 dresses. Sewing by individual
measurements from scratch is often much cheaper than purchasing a standard size
dress + expensive alteration.


Unique Advantages of Working with Devotion Dresses

We offer the best product on the market, customized first of
all for your preferences and for the needs of each customer, and the benefits
for our partner salons go far beyond that.


Tailored Fit for All Body Types

It's challenging to fit a standard size dress to
a petite or plus-size body. Each bride is unique, and choosing a standard size
often requires extensive alterations, which can be costly and time-consuming.
Many petite and plus-size models are unavailable on the market. We address
these challenges by offering custom sewing for plus-size and petite brides from

  • Over 2000 Designs

    From globally recognized dressmakers, providing the most extensive choice worldwide A massive potential market, as brides actively search for a wedding dress Robust business model resilient to economic downturns Comprehensive advertising support from

  • Premium Dresses

    That are sold in high-end boutiques but at a fraction of the usual retail price

  • Highly Customisable Styles

    Sewing each dress from scratch allows us to offer you a wide range of customizations. You can select some on the pages of the dresses, but we are always happy to hear and discuss any custom alterations that you have in mind!

It's an opportunity to transform the wedding industry, offering a vast collection of dresses and a personalized experience like no other.


Franchise and Hybrid Franchise Models

Our Franchise and Hybrid Franchise models operate on a "Showroom model." Brides visit the boutique, try on dresses, choose their preferred style, and get measured. The final dress is made to her individual measurements in record time, only up to 2 months, with the option for personal modifications. Brides can pay for the dress and await its delivery, or they can purchase a standard size dress and leave with it the same day.


Hybrid Franchise Model

We work with dozens of salons including Couture boutiques on a hidden franchise basis. This hybrid model means we act as your backbone,
allowing you to sell the dresses under your own branding and at your own

For each dress, we prepare special labels with the boutique's name, a photo of the dress, and possible common modifications, making it easy for the bride to understand. The dress names are unique to each salon.


Financial Aspects and Franchise Fees

We provide guidance and best practices based on our experience with franchise boutiques and partner salons worldwide. There are NO franchise joining fees or sales fees in your salon. You only pay for the dresses you order. Our dresses are among the best-priced on the market for
their quality.

  •  Leading European Manufacturers

    Bespoke European wedding dresses offered at competitive prices similar to or lower than standard "off-the-rack" dresses

  • Exceptional brand reputation with an average 4.9-star company review

    On WeddingWire and recipient of WeddingWire’s Couples Choice Award of Excellence every single year since we started operating, in 2020, 2021, 2022 as well as 2023 Globally registered trademarks approved by the WIPO Exclusive partnerships with time-honored leaders in the wedding dress industry

  • High quality Materials and Craftsmanship

    All the dresses we offer are sewn using the finest materials available on the market and with the craftsmanship corresponding to the strictest European standards.

Why Choose Devotion Dresses for your Sucess

The Devotion Wedding Dresses franchise is one of the most hands-off franchises available. Our team handles all logistics, sewing, quality
control, measurements, and stencil changes. Your salon simply showcases the dresses, measures customers, and collects payments. Additionally, you don't pay
any percentage of sales, provide recurring reports, or meet any sales thresholds.

Our dresses are handmade in Europe from the finest materials, ensuring unbeatable quality.

Training and Support

We provide online training and a comprehensive manual covering client interaction, measurement taking, showcasing dress quality,
answering questions, and ordering custom-made dresses.

Unique Devotion Competitive Advantages for Your Boutique

  • Sell dresses of unbeatable European quality, precisely
    sewn by top European tailors.
  • Attract more brides by offering custom sewing for all body
    types (petite, tall, curvy, and even for men)
  • Offer custom sewing at a lower cost than competitor
  • Provide dress modifications, allowing brides to achieve
    their dream dress
  • Offer the widest size range on the market (XXS to 7XL, UK
    sizes 4 - 28), meeting special body needs and generating word-of-mouth
    recommendations as the only one boutique in your region that can offer this.
  • Best price-to-quality ratio.

Join Devotion Dresses and transform your boutique into the go-to destination for brides seeking the perfect gown.

2024 flagship store launched in Dublin, Ireland.
Six more salons are in preparation in other countries and continents. Contact us for more information.

Contact Us